Atlas - The Unified Developer Portal
Engineering teams waste significant time navigating fragmented tools to understand and operate their services. We're building a service-centric developer portal that consolidates essential operational context into a single, searchable interface.
Our product reduces cognitive load, speeds incident response, and becomes the default starting point for engineers working on modern systems.
Information fragmentation at scale
As systems scale, information about a service becomes scattered across the stack. This friction compounds with team growth, increasing operational risk and burnout.
Health in monitoring tools
Service health scattered across multiple monitoring platforms with no unified view.
Logs in logging platforms
Critical debugging information isolated in separate logging systems.
Infrastructure in cloud consoles
Infrastructure context buried in cloud provider dashboards and configs.
Documentation in wikis
Runbooks and documentation spread across wikis, often outdated.
Ownership in tribal knowledge
Service ownership and escalation paths exist only in team memory.
Breaking developer flow
Answering simple questions requires switching between many tools, slowing delivery and increasing operational risk.
Service-centric developer portal
We provide a Unified Developer Portal that treats the service as the core unit of understanding. We integrate with existing tools rather than replacing them, delivering value quickly without forcing workflow changes.
Single canonical page
Each service has one page as the source of truth, organizing all essential information.
Live health and status
Real-time health indicators and status updates, so teams know immediately if something's wrong.
Clear ownership
Ownership info and escalation paths clearly displayed, eliminating guesswork.
Integrated links
Direct links to logs, metrics, dashboards, documentation, and runbooks.
Fast search
Search across all services quickly, finding what you need without context switching.
The timing is right
Microservices are default
Distributed systems and microservices architectures are now the standard, creating more services to manage.
Tool sprawl accelerating
The number of tools teams use has grown faster than team maturity and tooling consolidation efforts.
Developer productivity focus
Developer productivity and experience have become board-level concerns as engineering costs scale.
Gap in solutions
Existing solutions are heavyweight, slow to adopt, or over-scoped. Teams need clarity, not another platform.
Initial focus
Users are developers; buyers are engineering managers and platform leads. Adoption is bottom-up with top-down buy-in.
10-100 engineer teams
Teams large enough to feel operational friction but not yet requiring enterprise-scale solutions.
Cloud-native systems
Teams running microservices or distributed systems on modern cloud infrastructure.
Existing tooling
Teams with observability and CI/CD tooling in place, looking to consolidate context rather than replace tools.
Operational friction
Experiencing real operational friction but lacking a full platform team to build internal solutions.
MVP focus
We optimize for time-to-value and daily use, not feature completeness.
MVP Focus
Service-centric dashboard
Single page per service as the source of truth, organizing all essential operational context.
Fast setup and integrations
Quick integration with existing tools, delivering value without complex configuration.
Immediate visibility
Live health indicators, ownership info, and quick links to logs, metrics, and documentation.
Non-Goals (Early)
Not replacing observability tools
We integrate with existing monitoring and logging platforms, not replace them.
No complex policy engines
We avoid enterprise-only features that slow adoption and increase complexity.
Optimized for time-to-value
Focus on daily use and immediate value, not feature completeness or enterprise requirements.
Our differentiation
Alternatives include internal wikis, dashboards, and platforms like Backstage. Our differentiation is speed, simplicity, and a narrow focus on service understanding.
Expensive to maintain
Internal wikis and dashboards require ongoing maintenance and engineering resources.
Slow to configure
Platforms like Backstage require significant setup time and configuration overhead.
Overbuilt for most teams
Enterprise solutions include features most teams don't need, increasing complexity.
Growth strategy
Early traction is measured by daily usage and organic expansion across services.
Founder-led sales
Direct engagement with engineering managers and platform leads, understanding their specific pain points.
Developer community
Distribution through developer communities, content, and organic word-of-mouth from satisfied users.
Free tier for small teams
Freemium model allows small teams to experience value before committing to paid plans.
Internal champions
Expansion driven by internal champions who see value and advocate for broader team adoption.
Sustainable growth
Freemium model
Free tier for small teams to experience value, with paid plans for larger organizations.
Per engineer pricing
Paid plans priced per engineer or service, targeting $10-20 per engineer/month.
Clear ROI
Value proposition based on time saved and reduced incidents, with measurable productivity gains.
The default entry point
Our long-term goal is to become the default entry point for understanding software systems. Not where teams deploy or monitor, but where they start.
As organizations scale, we become the connective tissue between tools, teams, and services—the single place engineers go to understand any service before diving deeper.
Current progress
MVP in progress
Core product development underway with focus on service-centric dashboard and integrations.
Waitlist-driven validation
Collecting waitlist sign-ups to validate demand and gather early feedback from target customers.
Early design partners
Identified early design partners who will help shape product direction and integrations.
Seeking capital
Seeking early partners and capital to accelerate product development, integrations, and go-to-market execution.